They're not going the glazed donut route... yet
Right as Dunkin’ Donuts launches their glazed donut breakfast sandwich nationwide, Jack in the Box is getting in on the trend (a little late, as usual. Remember their belated bacon shake last summer?).
A press release announces that starting today, Jack in the Box is debuting four new products nationwide, including an iced coffee, loaded chili cheese wedges, and a "Big Stack" of beef patties, cheese, pickle, onion rings, and mayo on sourdough bread.
The most notable, however, has to be the Big Waffle Stack, which is basically a breakfast egg sandwich on two waffles. Adventurous mashup-lovers can top their "lightly sweetened, toasted maple waffles" with "two eggs, country-grilled sausage, ham, American cheese, and hickory-smoked bacon."
"There's nothing light or dainty about our two new stacked sandwiches or Loaded Chili Cheese Wedges," a representative said in a press release. "They were created to satiate the heartiest of appetites.” Hearty like diabetes-causing hearty?
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For a limited time starting today (July 5), the fast food chain Jack In The Box is offering a new Breakfast Waffle Sandwich. The new product is a fried egg, American cheese and “country-grilled” sausage between lightly sweetened maple waffles.
According to the company’s director of menu marketing and promotions, Tracy Dunn, “Jack in the Box is combining three popular breakfast choices – waffles, egg and our new country-grilled sausage – to create a distinctive, craveable sandwich that is easy to eat on the go. Our new Breakfast Waffle Sandwich is the perfect balance of sweet and savory.”
Important Update: I just tried the new Breakfast Waffle Sandwich.
Something about that promotional picture haunted me all afternoon. I couldn’t shake the craving. Luckily, Jack In The Box serves breakfast all day long. Breakfast for dinner, baby!
It was alright. It was a little smaller than the promo picture and placards in the store might have you believe. I’m not a pig, but I was expecting more of a deluxe-sized sandwich, especially based on the $2.79 per sandwich price tag.
I liked it better than the McGriddle (the competing sandwich from McDonalds that uses maple “griddle cakes” for the bread). The maple flavor in the waffle sandwich tasted more authentic. All in all, it was decent sandwich. Don’t let that first picture get your hopes up too high.
A twist on the traditional breakfast sandwich, it's "a great example of how we leverage our many brand equities to grow the important breakfast daypart."
Besides bringing in hungry early-morning commuters, the Waffle Breakfast Sandwich, like most of Jack in the Box's menu items, is available all day to appeal to the brunch and late-night crowds. Most of the chain's 2,200-plus locations are open 24 hours so customers can have breakfast at 3 in the afternoon or satisfy a burger craving at 3 a.m. Which leads us to:
26 Things You Should Know Before Eating Jack In The Box
You won't believe the fast food staples they've come up with.
1. It's been around for more than 60 years.
If you can't remember a life without Jack in the Box, you're in good company. Most of us haven't lived one, since the very first Jack opened up in 1951 in San Diego. Sorry, East Coasters: Those delicious burgers and inexplicably addicting tacos haven't made it to your side of the country yet.
2. A burger used to cost 18 cents.
While Jack in the Box's burgers are not ridiculously expensive nowadays, we're pretty sure the only thing you could score for such a low price is a handful of fries &mdash and by that we mean like 5 shoestrings.
3. Its founder pioneered the drive thru.
Robert O. Peterson, the founder of Jack in the Box, is basically a fast food legend. Though the drive thru was not new, Peterson revolutionized the experience by incorporating a two-way intercom system after he obtained the rights from another restauranteur in isolated Alaska. Once he saw how successful the intercom model was, Peterson made sure that all his future restaurants had the system too, thus making drive thru a staple in fast food chains.
4. Jack in the Box has always been ahead of the game.
The chain was also the first to introduce some menu items that you probably order all the time: breakfast sandwiches and portable salads. The company introduced the first breakfast sandwich to the fast food industry in 1969 and the first portable salad in 1982.
4. The Jumbo Jack was a giant in its day.
The Jumbo Jack (Jack's version of a Big Mac) got its name because it was considered one of the largest burgers in the fast food industry when it was introduced in 1971. The burger stayed untouched for years until 1999, when ketchup was added and special sauce was nixed.
5. Some of its best creations are long gone.
Though we're huge fans of all menu items that Jack offers now (looking at you jalapeño poppers and seasoned curly fries) there are some items that we definitely miss (or wish we could have tried, you know, for those of us that weren't around for Woodstock). In 1970, Jack sold a special fish sandwich called Moby Jack, and in 1979,
6. It's been selling all-day breakfast forever.
Unlike other fast food chains that took their sweet time to give us all day breakfast &mdash ahem, McDonald's &mdash Jack in the Box has served its morning food all hours of the day since they first introduced a breakfast sandwich in 1969.
7. There used to be locations in every part of the country.
Years ago, you could have lived on the east coast or midwest and still enjoyed a delicious Jack in the Box burger every once in a while. By 1979 the company grew to more than 1000 restaurants, and expanded east but quickly closed 200 of those locations when they realized that Jack in the Box would be more successful in the west and southwest.
8. The chain has so many locations.
There are more than 2,200 restaurants in 21 states and Guam. (Yeah, we're asking ourselves why Guam and not New York, too.)
9. People really love their tacos.
If you learn just one thing about Jack in the Box, it should be that their tacos are mesmerizing and polarizing. Whether people love them or hate them, everyone seems to have a very strong opinion about the greasy mystery meat-filled tortilla pockets. The fascination with the tacos is so intense even the Wall Street Journal wrote about the power these little tacos have on people. According to Jack in the Box's website, 1,055 tacos are eaten each minute, adding up to a total of 554 million per year. The company uses 20 million pounds of corn to make the tortillas and hands out about 600 million packets of taco sauce every year. So clearly, whether the tacos look vile or not, people are eating them. Plus, they're 2 for $1, and nothing is more irresistible than cheap.
10. There's a reason the tacos have weird marks on them.
You're not imagining the little brown flecks on your Jack in the Box tacos. They're actually grill marks resulting from the chain-linked conveyor belt that moves the tortillas through a 700-degree oven before the tacos are assembled.
11. Jack in the Box has memorabilia in a fancy museum.
They may have some really low-bar tacos in all their restaurants, but that doesn't mean Jack in the Box doesn't have class and culture. The restaurant has two panels from a vintage speaker box that show mid-1960s products and pricing in an exhibit at the Smithsonian National Museum of American History. The panels are part of the museum's exhibit, FOOD: Transforming the American Table 1950 to 2000 and are featured in the "New and Improved" section, which explores how science and tech have changed the food industry.
12. There once was a Jack in the Box boy band.
Back when Backstreet Boys and N'Sync were cool AF, Jack in the Box decided to put together its own boy band, for commercial purposes, of course. The group was known as The Meaty Cheesy Boys, and they were legit enough to have their own website and commercial. In fact, they were so legit, they got invited to the 1999 Billboard Music Awards where they performed "Ultimate Cheeseburger."
13. Dennis Hopper worked there.
Before Dennis Hopper made a name for himself in movies like Easy Rider, Blue Velvet, and Apocalypse Now, he was flipping burgers at a Jack In The Box in La Mesa, California.
14. The chain started an intense McDonald's rivalry.
The original Jack was a clown-like figure on top of the speaker box at every Jack in the Box location. In 1980, the company decided to launch a campaign that tried to lure in young "yuppies" &mdash the opposite McDonald's family demographic. In order to do this, the company literally blew up the mascot in one commercial and had several other commercials that compared their new products to those at McDonalds, essentially trying to start some beef with Mickey D's.
15. Jack, the fictional founder, CEO, and pitchman debuted in 1995, and he's a total character.
The current Jack in the Box mascot that we're used to (the ping pong-headed guy with a pointy yellow hat and slick suit) made his debut in 1995 when he came to take back his rightful place in the company. Since then, the advertising people at Jack in the Box have run with the character and given him an entire background. He has a last name for example &mdash it's Box &mdash and according to his California drivers license, he's 6'8" (without the hat) and weighs 195 pounds. His birthday is May 16. Jack is also fluent in English and Spanish and has starred in more than 2,200 English and Spanish language TV and radio ads since 1995 (he's done a commercial in Mandarin, too). Over the years we've also met the important people in his life like his wife Cricket, his son Jack Jr., and his parents.
16. Jack's also an effective politician.
Jack ran for president in 1996 and beat out Bill Clinton, Bob Dole, and Dogbert (a popular cartoon character) in a national, independent, virtual poll. In 2008 fans waged an online campaign in support of him running again. Here's to another Jack for President campaign in 2020.
17. He's also kind of a celebrity.
In 2009, Jack appeared in the annual Tournament of Roses parade in Pasadena and presided over the opening bell at NASDAQ commemorating Jack in the Box Inc. transferring its listing from the New York Stock Exchange to NASDAQ.
18. The "Jack's Back" campaign has been going on forever.
It's the longest, ongoing advertising campaign in the fast food industry. Started in 1995 with the appearance of CEO Jack, it's now going on 22 years. The campaign has been so successful that it's won several awards.
19. Jack was once a Pez dispenser.
Awards and NASDAQ bell ringing are cool and all but the most awesome thing that has ever happened to Jack is when he became a Pez dispenser in 1999. Since he's been around, Jack has been turned into tons of toys and knick knacks, and more than 5 million premiums bearing his likeness have been sold.
20. The chain made antenna toppers a thing.
When Jack in the Box rebranded and introduced the current CEO Jack, people were quick to hop on the merch train. The most popular Jack in the Box-themed item was weirdly an antenna topper made of Jack's head. Since 1995, more than 32 million antenna balls have been produced. Different hats and accessories have been added to the Jack antenna toppers over the years for various holidays and occasions, including party hats, earmuffs, and football helmets.
21. The company tried its hand at fast-casual.
In 2004, the company tried its luck with the fast-casual trend (think Chipotle) and introduced JBX Grill, a fancier version of its traditional restaurants with higher quality, cafe-style food options. Regular Jack in the Boxes were converted to JBX Grills in San Diego and Bakersfield, California, and Boise and Nampa, Idaho. Unfortunately the fancier Jacks weren't a hit, and the company decided to stick to its regular concept
22. It once was involved in a huge E. Coli scandal.
Before the world freaked out over the Norovirus outbreaks at several Chipotle locations, fast food fans were terrified of severe E.coli outbreaks at Jack in the Box. In 1993, the company suffered from a huge outbreak that killed 4 kids and made more than 500 people gravely ill. The outbreak was quickly traced back to undercooked patties, and since, Jack in the Box has made sure to cook all its food to the proper temperatures to avoid any other health scares.
23. It holds a Guinness World Record.
The company earned a coveted Guinness World Record with a giant BOGO coupon for their Buttery Jack burgers. In order to qualify for the record though, the 8 story tall coupon (thats 2,000 feet, folks) had to be redeemed (otherwise is it really a coupon?). In order to do this, 12 record attempters, led by Jack, of course, took the coupon to a local restaurant. Naturally, the coupon couldn't fit through the doors, so Jack redeemed it by taking it through the drive thru, where the cashier could scan it through the window. After the stunt was over, Jack in the Box fans could cash in on the BOGO by showing cashiers at their local Jack a picture of the coupon on their phone. Basically it was a huge win for everybody.
24. The company also has a hand in Tex-Mex.
Given Jack in the Box's track record with trendsetting, it seems unlikely that they wouldn't tune in to our obsession with fast Mexican food &mdash which is why it should come as no surprise that they also own Qdoba. So whether you're munching on some $1 Jack in the Box tacos or some more "traditional" fare at Qdoba, you can thank Jack in the Box in general for having your back with the bomb food all the time.
25. It's getting fancy with brunch.
Again tuning in to our weird food obsessions, Jack in the Box recently debuted brunchfast, their own take on the insanely popular mealtime. Menu items include a grilled French toast plate, a brunch burger, and a southwest scrambler plate. It's definitely not as fancy as your typical brunch, but when you're on a tight budget, it'll do just fine.
26. It has fire memes.
Whoever does social media for Jack in the Box deserves a raise because the chain's Instagram is filled with tons of fire memes that not only make you want to eat their food, they also make you LOL (literally). Observe:
Jack in the Box
In 1950 a man named Robert O'Petersen built the first Jack-in-the-Box restaurant at El Cajon and 63rd streets in San Diego, California. The restaurant was originally built for drive-thru and walk-up service only, and customers would speak into a clown's mouth to order their food. The clown was blasted to smithereens with explosives in a 1980 advertising campaign, however, signifying a shift toward a more diverse adult menu.
The signature Jumbo Jack Hamburger has been on the menu since 1974.
Older than both McDonald's and Burger King, Jack-in-the Box is the world's fifth-largest hamburger chain, with 1,089 outlets by the end of 1991 in thirteen states throughout the West and Southwest. The restaurant, headquartered in San Diego, boasts one of the largest menus in the fast food world.
Now taste for yourself the homemade version of Jack's most popular item. The Jack-in-the Box Taco has been served since the inception of the chain, with very few changes over the years. If you're a fan of the Jumbo Jack or any of Jack's Shakes click here for my clone recipes.
If you live in one of the 15 or so Western states served by Jack in the Box, you have no doubt cracked a gut from the hilarious TV ads produced by this popular hamburger chain. In the spots, a suit-wearing Jack runs the company, even though he's got a giant bulbous antenna ball for a head with a smiley-face painted on it. He has a private jet, plays golf, even has kids with mini antenna-ball heads.
Jack also has a featured shake flavor that, it turns out, is very easy to make at home with a blender, ice cream, milk, and a handful of Oreo cookies. Sure the drive-thru is convenient and easy. But if you don't feel like going out, now you can enjoy this clone at home from the first fast food chain in the country to use a drive-thru window way back when.
There's no need for artificial coloring or flavoring when recreating this chains delicious "limited-time only" holiday milkshake. Real canned pumpkin and pumpkin pie spices will do the trick in this Top Secret version. For the spices, rather than gathering up four costly bottles to use only a small amount from each, toss some pumpkin pie spice into your basket. Its a handy blend of cinnamon, ginger, nutmeg, and allspice that will be near the other spices in your market - McCormick makes a small size that's cheap. Combine everything below in a blender until smooth, and in a flash youve whipped up two servings of a delicious duplicate that can now be enjoyed any time of the year.
Robert Oscar Peterson already owned several successful restaurants when he opened Topsy's Drive-In at 6270 El Cajon Boulevard in San Diego in 1941. Several more Topsy's were opened. By the late 1940s, Peterson's locations had developed a circus-like décor featuring drawings of a starry-eyed clown. In 1947, Peterson obtained rights for the intercom ordering concept from George Manos who owned one location named Chatterbox in Anchorage, Alaska, the first known location to use the intercom concept for drive-up windows. In 1951, Peterson converted the El Cajon Boulevard location into Jack in the Box, a hamburger stand focused on drive-through service.  While the drive-through concept was not new, Jack in the Box innovated a two-way intercom system, the first major chain to use an intercom and the first to focus on drive-through.  The intercom allowed much faster service than a traditional drive-up window while one customer was being served at the window, a second and even a third customer's order could be taken and prepared. A giant clown projected from the roof, and a smaller clown head sat atop the intercom, where a sign said, "Pull forward, Jack will speak to you." The Jack in the Box restaurant was conceived as a "modern food machine," designed by La Jolla, California master architect Russell Forester.    Quick service made the new location very popular, and soon all of Oscar's locations were redesigned with intercoms and rechristened Jack in the Box restaurants.
Peterson formed Foodmaker, Inc. as a holding company for Jack in the Box in 1960. At this time, all Jack in the Box locations—over 180, mainly in California and the Southwest—were company-owned. Location sites, food preparation, quality control, and the hiring and training of on-site managers and staff in each location were subject to rigorous screening and strict performance standards.
In 1968, Peterson sold Foodmaker to Ralston Purina Company. In the 1970s, Foodmaker led the Jack in the Box chain toward its most prolific growth (television commercials in the early 1970s featured child actor Rodney Allen Rippy) and began to franchise locations. The chain began to increasingly resemble its larger competitors, particularly industry giant McDonald's. Jack in the Box began to struggle in the latter part of the decade its expansion into East Coast markets was cut back, then halted. By the end of the decade, Jack in the Box restaurants were sold in increasing numbers.
Around 1980, Foodmaker dramatically altered Jack in the Box's marketing strategy by literally blowing up the chain's symbol, the jack in the box, in television commercials with the tagline, "The food is better at the Box".  Jack in the Box announced that it would no longer compete for McDonald's target customer base of families with young children. Instead, Foodmaker targeted older, more affluent "yuppie" customers with a higher-quality, more upscale menu and a series of whimsical television commercials featuring Dan Gilvezan, who attempted to compare the new menu items to that of McDonald's and other fast-food chains, to no avail hence "There's No Comparison", their slogan at the time. Jack in the Box restaurants were remodeled and redecorated with decorator pastel colors and hanging plants the logo, containing a clown's head in a red box with the company name in red text to or below the box (signs in front of the restaurant displayed the clown's head only), was modified, stacking the words in a red diagonal box while still retaining the clown's head by about 1981 or 1982, the clown's head was removed from the logo, which would remain until 2009.
Television advertising from about 1985 onward featured minimalistic music by a small chamber-like ensemble (specifically a distinctive seven-note plucked musical signature). The menu, previously focused on hamburgers led by the flagship Jumbo Jack, became much more diverse, including salads, chicken sandwiches, finger foods, and Seasoned Curly Fries (at least two new menu items were introduced per year), at a time when few fast-food operations offered more than standard hamburgers. Annual sales increased through the 1980s. Ralston Purina tried further to mature the restaurant's image, renaming it "Monterey Jack's" in late 1985. The name change proved to be a disaster, and the Jack in the Box name was restored in early 1986.
After 18 years, Ralston Purina decided in 1985 that Foodmaker was a non-core asset and sold it to management. By 1987, sales reached $655 million, the chain boasted 897 restaurants, and Foodmaker became a publicly-traded company.
At their annual meeting in July 2018, the National Jack in the Box Franchisee Association, which represents the owners of about 2,000 of the chain's 2,240 restaurants, voted "no confidence" in the company's chief executive officer, Leonard "Lenny" Comma, and called for him to resign.  In December 2019 Comma said he will be stepping down. 
JBX Grill was a line of fast casual restaurants introduced in 2004 by Jack in the Box Inc. They featured high-quality, cafe-style food, avoiding most of the cheaper fast-food items typically served at Jack in the Box. The architecture and decor maintained an upbeat, positive atmosphere, and the customer service was comparable to most dine-in restaurants. Two of the Jack in the Box restaurants in San Diego (where Jack in the Box is headquartered) were converted to JBX Grill restaurants to test the concept. (The locations in Hillcrest and Pacific Beach still retain many of the JBX elements, including an indoor/outdoor fireplace and modern architecture.) There were also restaurants in Bakersfield, California, Boise, Idaho, and Nampa, Idaho. However, the concept later proved unsuccessful, and the last stores were reconverted to Jack in the Box in 2006.
Although best known for its hamburgers, Jack in the Box's most popular product is its taco, which it has sold since the first restaurant in the 1950s. As of 2017 [update] , the company sold 554 million a year manufactured in three factories in Texas and Kansas.  What makes the taco unusual is that it is created with the meat and hard taco shell in the Texas and Kansas facilities, then frozen for transport and storage. At the restaurant, it is then deep-fried, then prepared with lettuce, cheese, and mild taco sauce before serving.
Besides tacos, other Americanized foods from ethnic cuisines that Jack in the Box offers include egg rolls, breakfast burritos, and poppers. New items come in on a rotation every three to four months, including the Philly cheesesteak and the deli style pannidos (deli trio, ham & turkey, zesty turkey) which were replaced by Jack's ciabatta burger and included the original ciabatta burger and the bacon 'n' cheese ciabatta. Jack in the Box also carries seasonal items such as pumpkin pie shakes, Oreo mint shakes, and eggnog shakes during the Thanksgiving and Christmas holidays. In some locations, local delicacies are a regular part of the menu. Locations in Hawaii, for example, include the Paniolo Breakfast (Portuguese sausage, eggs, and rice platter) and teriyaki chicken and rice bowl. In the Southern United States, the company offers biscuits and sweet tea. In Imperial County, California, some locations sell date shakes, reflecting the crop's ubiquity in the region's farms. In the spring of 2007, Jack in the Box also introduced its sirloin burger  and followed this up recently with the sirloin steak melt.  Its more recent foray into the deli market was the less-popular Ultimate Club Sandwich which was initially removed in Arizona due to poor sales and has since been phased out at all locations.
The Bonus Jack was first released in 1970 and has been reintroduced to Jack in the Box menus at times throughout the years, still containing "Jack's secret sauce".  In November 2009, the company discontinued its popular ciabatta sandwiches/burgers. In 2012, Jack in the Box introduced a bacon milkshake as part of its "Marry Bacon" campaign. 
The Sourdough Jack, which uses two slices of sourdough bread with a hamburger patty, has been around since 1997 (although it was first introduced in 1991 as the "Sourdough Grilled Burger"). 
In October 2016, the "Brunchfast" items were introduced. Those are Bacon & Egg Chicken Sandwich, Blood Orange Fruit Cooler, Brunch Burger, Cranberry Orange Muffins, Homestyle Potatoes, and Southwest Scrambler Plate. 
In January 2018, the "Food Truck Series" sandwiches were introduced, including the Asian Fried Chicken, Pork Belly BLT, and Prime Rib Cheesesteak. 
The restaurant rebounded in popularity in 1994 after a highly successful marketing campaign that featured the fictitious Jack in the Box chairman Jack character (formerly voiced by the campaign's creator Rick Sittig), who has a ping pong ball-like head, a yellow clown cap, two blue eyes, a pointy black nose, and a linear red smile that changes with his emotions, and is dressed in a business suit.
Jack was reintroduced specifically to signal the new direction the company was taking to refocus and regroup after the 1993 E. coli disaster, discussed below, which threatened the chain's very existence. In the original spot that debuted in Fall 1994, Jack ("through the miracle of plastic surgery", he says as he confidently strides into the office building) reclaims his rightful role as founder and CEO, and, apparently as revenge for being blown up in 1980, approaches the closed doors of the Jack in the Box boardroom (a fictionalized version, shown while the aforementioned minimalist theme music from the 1980s Jack in the Box commercials plays), activates a detonation device, and the boardroom explodes in a shower of smoke, wood, and paper. The spot ends with a close-up shot of a small white paper bag, presumably filled with Jack in the Box food, dropping forcefully onto a table the bag is printed with the words "Jack's Back" in bold red print, then another bag drops down with the Jack in the Box logo from that period. Later ads feature the first bag showing the text of the food item or offer the commercial is promoting (both bags have featured text since 1998).
A commercial was released in 1997 where Jack goes to the house of a man who has records of calling Jack in the Box "Junk in the Box". When the man shoves Jack yelling "Beat it clown!", Jack chases him outside, tackles him to the ground, and forces him to try Jack's food and confess his deed. The commercial ends with Jack saying "I'm sorry for the grass stains." "Really?" "No".
The commercials in the "Jack's Back" campaign (which has won several advertising industry awards) tend to be lightly humorous and often involve Jack making business decisions about the restaurant chain's food products, or out in the field getting ideas for new menu items. While a series of ads claiming to ask when Burger King and McDonald's will change their ways about making their hamburgers featured a phone number, the caller used to be a recording of Jack himself (as of 2019, the number is a sex hotline). In addition, many commercials have advertised free car antenna balls with every meal, thus increasing brand awareness. Often different types of antenna balls were available during a holiday or major event or themed toward a sports team local to the restaurant. The antenna balls have since been discontinued due to the demise of the mast-type car antenna.
During the height of the now-defunct XFL, one of the continuing ad series involved a fictitious professional American football team owned by Jack. The team, called the Carnivores, played against teams such as the Tofu Eaters and the Vegans.
In 1997, a successful advertising campaign was launched using a fictional musical group called the Spicy Crispy Girls (a take off of the Spice Girls, a British pop music girl group - at the time one of the most popular groups in the world), in comedic national television commercials. The commercials were used to promote the new Jack in the Box Spicy Crispy Chicken Sandwich (now known as Jack's Spicy Chicken), with the girls dancing in "the Jack groove." The Spicy Crispy Girls concept was used as a model for another successful advertising campaign called the 'Meaty Cheesy Boys' to promote the Ultimate Cheeseburger in 1999-2001 (see below).     At the 1998 Association of Independent Commercial Producers (AICP) Show, one of the Spicy Crispy Girls commercials won the top award for humor.  
The Meaty Cheesy Boys, a mock boy band to promote the Ultimate Cheeseburger, were created in 1999 during an ad campaign featuring an out-of-control advertising executive previously fired by Jack. The boy band would eventually perform their hit "Ultimate Cheesebuger" at the 1999 Billboard Music Awards. The same ad exec featured in a 2001 spot where a medical doctor made exaggerated claims of the benefits of fast food that it would cure baldness, help trim extra pounds, and remove wrinkles. Jack asks the ad exec incredulously, "Where did you find this guy?" The ad exec responds proudly, "Tobacco company."
In 2000, an ad involved a man washed up on a remote island with only a Jack in the Box antenna ball as a company. Later that year, director Robert Zemeckis, claiming the agency had appropriated elements of his Oscar-nominated film Cast Away for the ad, had his lawsuit against the ad agency thrown out.
In April 2006, Jack in the Box launched an ad campaign called Bread is Back,  taking a stab at the low carbohydrate diets of recent years.
In 2006, Jack in the Box took the use of this perception creating a commercial featuring a typical stoner who is indecisive about ordering. When faced with a decision, the Jack in the Box figurine in his car tells him to "stick to the classics" and order 30 tacos implying that he has the "munchies". This ad later stirred up controversy among a San Diego teen group who claimed that the ad was irresponsible showing a teenager who was under the influence of drugs. To protest, they presented the company with 2000 postcards protesting the ad, despite the fact that it had not aired since the beginning of the previous month. This commercial was redone in 2009 to feature the new logo and the new Campaign.
Another ad touting the chain's milkshakes aired in 2001 and was shot in the stilted style of a 1970s-era anti-drug spot, urging kids to "say no to fake shakes" and featured "Larry The Crime Donkey," a parody of McGruff the Crime Dog.
In 2007, Jack in the Box began a commercial campaign for their new 100% sirloin beef hamburgers, implying that they were of higher quality than the Angus beef used by Carl's Jr., Hardee's, Wendy's, and Burger King. That May, CKE Restaurants, Inc., the parent company of Carl's Jr. and Hardee's, filed a lawsuit against Jack in the Box, Inc. CKE claimed, among other things, that the commercials tried to give the impression that Carl's Jr./Hardee's Angus beef hamburgers contained cow anuses by having an actor swirl his finger in the air in a circle while saying "Angus" in one commercial and having other people in the second commercial laugh when the word "Angus" was mentioned. They also attacked Jack in the Box's claim that sirloin, a cut found on all cattle, was of higher quality than Angus beef, which is a breed of cattle. 
During Super Bowl XLIII on February 1, 2009, a commercial depicted Jack in a full-body cast after getting hit by a bus. In October 2009, Jack in the Box debuted a popular commercial to market their "Teriyaki Bowl" meals. The commercial features employees getting "bowl cut" haircuts. At the end of the commercial, Jack reveals that his "bowl cut" is a wig, to the dismay of the employees.
The One variation has a miniature clown hat (dating back to 1978) with three dots in the upper left-hand corner the clown head was removed in 1980. In the 1970s, the clown head was in a red box all by itself, with the company name either below or next to the box signs in front of the restaurants had the clown head only. The "clown head" can be seen on several YouTube videos depicting Jack in the Box commercials from the 1970s and 1980s. Most Jack in the Box locations opened before late 2008 had this logo, although the company is slowly replacing them with the newer logo, along with general updating of the locations' decor. Some locations continue to use this logo as their "Open/Closed" sign.
In 1981, horse meat labeled as beef was discovered at a Foodmaker plant that supplied hamburger and taco meat to Jack in the Box. The meat was originally from Profreeze of Australia, and during their checks on location, the food inspectors discovered other shipments destined for the United States which included kangaroo meat.  
E. coli outbreak
In 1993, Jack in the Box suffered a major corporate crisis involving E. coli O157:H7 bacteria. Four children died of hemolytic uremic syndrome and 600 others were reported sick after eating undercooked patties contaminated with fecal material containing the bacteria at a location in Tacoma, Washington and other parts of the Pacific Northwest. The chain was faced with several lawsuits, each of which was quickly settled (but left the chain nearly bankrupt and losing customers). At the time, Washington state law required that hamburgers be cooked to an internal temperature of at least 155 °F (68 °C), the temperature necessary to kill E. coli bacteria, although the FDA requirement at that time was only 140 °F (60 °C), which was the temperature Jack in the Box cooked. After the incident, Jack in the Box mandated that in all nationwide locations, their hamburgers be cooked to at least 155 °F (68 °C).    Additionally, all meat products produced in the United States are required to comply with HACCP (Hazard Analysis and Critical Control Points) regulations. Every company that produces meat products is required to have a HACCP plan that is followed continuously. Jack in the Box also worked with food safety experts from manufacturing companies and created a comprehensive program to test for bacteria in every food product.
Chicken & Waffle Sandwich Recipe
I’m a fan of Belgian waffles, so I decided to use Krusteaz’s Belgian Waffle Mix for my recipe. The mix makes it easy to whip up some Belgian waffles — I just need to add egg, water and oil to the mix, and heat up the batter on my waffle maker.
Up until yesterday, I had never eaten chicken and waffles. I was always curious about the dish and thought it would be fun to make my own version by turning this classic American dish into a sandwich!
Krusteaz Belgian Waffle Mix (make two waffles per person)
Water, Egg and Oil (Amount as noted on Krusteaz Belgian Waffle mix box)
Pepper Jack Cheese slices
Frozen cooked chicken tenders (enough for 3 tenders per person)
Heat up a waffle iron. Prepare the Krusteaz Belgian Waffle mix according to the recipe on the box, being sure to fully mix in the egg, water and oil.
Following the instructions for your waffle iron, make two waffles per person. (On my waffle iron, I cook each waffle for two minutes and 10 seconds. Your waffle iron may require more or less time.)
Prepare the chicken tenders (as specified by the product. The chicken tenders I used recommended microwaving 2-3 tenders at a time for about two minutes.) Place tenders on a waffle. Add a slice of pepper jack cheese and some spinach or lettuce. (If desired, add some maple syrup honey mustard sauce — see recipe below).
Microwave the sandwich for about 30 seconds, or until the cheese has melted.
If desired, serve each chicken and waffle sandwich with French fries. (I simply heated up some frozen french fries in a toaster oven.)
Cheddar Breakfast Biscuit Sandwiches, Three Ways
Courtesy of Jack in the Box
The chain recently added three new breakfast sandwiches to its menu, all served on a warm Cheddar Biscuit which has the cheese baked into it. Each sandwich includes a freshly cracked egg and a slice of American cheese, topped with your choice of protein—hickory-smoked bacon, grilled sausage, or crispy chicken filet. The Bacon Cheddar Biscuit Sandwich is available in a 2 for $5 deal in select locations. All three are limited-time offers and will be available while supplies last.
Review: Jack In The Box Waffle Breakfast Sandwich
There are two things about Jack In The Box that are awesome: 1) a lot of their stores are open 24 hours, and 2) they have breakfast all day. ALL DAY. When you’re craving brinner, Jack’s got you covered. When it’s 1 AM and you need a Sausage Croissant, he can make that happen, too. More importantly, Jack’s breakfast is fantastic. It features croissants, biscuits and burritos, as well as real eggs.
Well now there’s one more breakfast item that’s available whenever you want: the Waffle Breakfast Sandwich.
Fried egg, American cheese, and a sausage patty nestled between two lightly sweetened maple waffles.
If you’re thinking that sounds awfully similar to McDonald’s McGriddles, you would not be wrong. It’s basically the exact same thing. The only difference is that the McGriddles have pancakes instead of waffles, and McD’s offers more variety (sausage only, or bacon instead of sausage). But in essence we’re talking about the same idea: a breakfast sandwich with maple-flavored cake variants serving as buns.
For the record, I think McGriddles are the best breakfast sandwiches ever constructed. When they first came out, I was skeptical. I’m the kind of person who likes to keep my foods separate on my plate. For example, I don’t want maple syrup touching my eggs. So eggs and cheese together with maple syrup flavor was not intriguing to me. It wasn’t until I read Tucker Max’s I Hope They Serve Beer In Hell that I wanted to try McGriddles. This excerpt is what piqued my interest (Warning – probably offensive):
Tucker: “Dude–That thing looks disgusting. It has to be nasty, with the syrup shit in it. What is that?”
Slingblade: “I can only assume from your cavalier attitude that you have not yet partaken the wonderment that is the McGriddle. Let me enlighten you. What happens is the One True God grows them on trees in the Elysian Fields using a heretofore unused incantation. He then proceeds to magic them down to your local eatery where whatever Ghetto Bastard cook your McDonalds has rescued from welfare that week proceeds to wrap it in cellophane and pass it along to you, the fortunate consumer. You proceed to ingest this finery in the vain hope that your obviously overmatched taste buds can somehow grasp the delectable intricacies it is suddenly faced with. Is that egg? Why yes it is, and bacon too. But wait–they didn’t add… yes they did, yes they did indeed. They added cheese. And then, then my friends, they wrapped it in a sumptuous pancake bun! As your taste buds try to process that amazing piece of information, IT hits them…the syrup nugget. THE MOTHERFUCKING SYRUP NUGGET! It announces itself with a burst of confectionery grandiosity the likes of which your palate has never seen.”
Tucker: “So you like them?”
There’s a reply from Slingblade, but I’ve deemed it to be too explicit to post. You can read it here (page 30-31). Anyway, Slingblade’s representation is shockingly accurate. If you’ve ever eaten one, you understand. But I digress.
The topic at hand is the Waffle Breakfast Sandwich. It costs $2.79 at my local JITB, which, if memory serves, is a little less than McGriddles. I brought mine home to eat, but had to make another stop on the way. I popped it in the microwave for 20 seconds to restore some heat. It may have soggified the waffles a tiny bit, but I think I can still paint a pretty accurate picture for you.
Let us begin with the meat of the sandwich – sausage. More specifically, JITB’s new “country-grilled” sausage, whatever that means. Was it grilled in the country? Anyway, since we’re comparing this sandwich to McGriddles, let’s compare the sausage. This new stuff from JITB is actually very similar to its McD’s counterpart. The appearance and texture are exactly the same. The only difference is that McD’s version seems to employ more spices so it has a little more flavor. With that said, Jack’s is still very good.
Then there’s the egg. I think that, out of all fast-food chains that do breakfast, JITB has the best eggs by far. They’re real fried eggs, just like ones you would make at home. Needless to say, that beats McD’s weird folded egg, which is dry and rubbery because it’s made from some sort of egg mixture that features a shocking 15 ingredients.
There is also cheese on this sandwich, but it’s not that noticeable. However, it does melt, unlike McD’s cheese, which leads me to believe that the cheese Jack uses is more…real, I guess.
Finally, you have the waffles. The first thing I noticed was that they were really soggy in the middle. Again, some of that may have been from the short time the sandwich spent in my microwave. But I think the real problem is that they wrap the sandwich, locking in the moisture and soggifying the waffles. That was a little disappointing, but not enough to ruin it. Jack describes these waffles as being “lightly sweetened maple waffles,” and that’s a pretty accurate representation. Maple flavor is certainly present, but not overwhelming. The subtle sweetness from the syrup nuggets perfectly counters the savory sausage, creating a scrumdiddlyumptious, swavory symphony of breakfast badassery.
So yes, I liked the Waffle Breakfast Sandwich. Enough to give it 8.5/10, in fact. It still doesn’t quite match McGriddles, since the sausage doesn’t pack as much flavor and the maple syrup flavor is relatively subdued. Nonetheless, this is a delicious sandwich and I would certainly recommend it. The price may be a little high as it relates to the size of the sandwich, but as I always say, the greatest things in life aren’t free. In conclusion, go forth and eat the Waffle Breakfast Sandwich immediately.
Jack in the Box offering a breakfast waffle sandwich
Which sounds better for a quick meal, waffles or a breakfast sandwich? Well, there may be a temporary cure for this existential dilemma now that Jack in the Box is offering a breakfast waffle sandwich for a limited time.
The sandwich replaces the traditional bread with two waffles sweetened with maple syrup. And in between, it packs grilled sausage, a fried egg and American cheese.
"Jack in the Box is combining three popular breakfast choices—waffles, egg and our new country-grilled sausage—to create a distinctive, craveable sandwich that is easy to eat on the go," Tracy Dunn, director of menu marketing and promotions for Jack in the Box, said in a press release. "Our new Breakfast Waffle Sandwich is the perfect balance of sweet and savory."
All together, the mini-meal will set you back $2.79 plus tax. And like all of Jack in the Box's dishes, you can order the breakfast item at any time of the day. And if the sandwich alone isn't enough to satisfy your hunger, you can make it part of a larger combo.
According to nutritional info on the Jack in the Box site, the breakfast waffle sandwich contains 479 calories, 33 grams of fat, 11 grams of saturated fat, 1 gram of trans fat, 271 milligrams of cholesterol, 983 milligrams of sodium, 24 grams of carbohydrates, 1 gram of fiber, 6 grams of sugar, and 19 grams of protein.
That's right, fitness conscious Sideshow readers it's full of protein! You now have full clearance to wash away your guilt with one of Jack in the Box's bacon shakes.
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Watch the video: Jack In The Box-Big waffle stack 2013 (December 2021).